POINT VIEW MARKETING

Project Challenge: An East Coast magazine editor had re-established herself in Southern California and was opening her own consulting company, Point View Marketing. Her goal was to have a fresh look on a logo that would establish her new direction, include elements of her new sun filled environment, and a logo that could be later animated as the company grew.

Role: Art Director
Programs: Adobe CC InDesign, Illustrator

Process & Results: We worked together on different ideas, colors and fonts. Much to her delight, the final design became a combination of warm colors, and triangular pieces that fit together into a fish-shaped kite ready for flight.